promotion

Graffiti6 – WordPress Theme Design

Posted on by Kurt

As the largest part of a series of updates to multiple digital platforms to help promote the band’s independently-released sophomore album, The Bridge, I redesigned the WordPress website for Graffiti6’s official website. The site is responsive for both tablet and mobile displays and focuses on Graffiti6’s discography, with custom post types used to build a discography of music releases and a lyrics section. The two sections are connected to link each song on a release to its lyrics, and in order to provide interactivity, I used Livefyre’s Sidenotes plugin to allow fans to share and comment on their favorite lyrics. (Read more on my implementation of Livefyre Sidenotes here.)

Graffiti6 – “The Bridge” Lyric Video

Posted on by Kurt

While working with Graffiti6’s TommyD to provide updates across digital platforms to help promote the band’s independently-released sophomore album, The Bridge, I had the opportunity to create a lyric video for the album’s second single and title track, “The Bridge.” Inspired by the band’s kaleidoscopic style, both graphically and musically, I created the lyric video in Adobe After Effects, using preset effects to allow the song’s lyrics to pop out from swirling graphic background imagery.

Graffiti6 – Social Media Graphics

Posted on by Kurt

As part of a website redesign to market Graffiti6’s independently-released sophomore album, The Bridge, I created social media graphics to help promote the album release, as well as of that of single “U Got The Sunshine,” which was promoted in international markets. These graphics were posted as cover photos on the band’s Twitter and Facebook pages and as banners on the existing Graffiti6 website in the interim while the redesign was being completed. On Facebook and the website, they were accompanied by smartURL links to help track clicks and monetize purchases.

Etienne Charles – Social Media Graphics

Posted on by Kurt

After being asked to assist one of my jazz professors at Michigan State University, Etienne Charles, with social media promotion surrounding the release of his album Creole Soul, I created several graphics for social media promotion. These images, based around the style of the Creole Soul album cover and existing accompanying graphics, were used on social networks such as Facebook and Instagram, as well as within email newsletters.

Etienne Charles – Email Newsletter Content and Design

Posted on by Kurt

After being asked to assist one of my jazz professors at Michigan State University, Etienne Charles, with social media promotion surrounding the release of his album Creole Soul, I created a series of email newsletters to keep fans updated of news, press coverage, and tour dates. Using MailChimp, I created custom newsletter designs based around the style of the Creole Soul album cover and accompanying graphics. I also created a press kit to be distributed to event and festival promoters, containing links to reviews and interviews.