Pop Unmuted is a pop music podcast on which I act as a co-host along with host Scott Interrante. I created a logo that encapsulated the bright, expressive sound of pop music while also containing an air of sophistication and authority to match the podcast’s goals for intelligent, theory-based discussion of the genre. I also launched a Tumblr-powered website to house podcast episodes and related content. Using Tumblr’s default theme Optica as a base, I edited the theme to suit our branding ideas, including muted colors, the “-x-” design featured in the logo, and a web font that mimics the logo. Logo and social media images are .svg files to ensure clarity on tablets and smartphones.
I developed a personal website to discuss my interests in music, web development, and social media using WordPress, creating a custom theme focused on responsive design and clean typography. I included a custom post type for Reviews, as well as custom taxonomies for Artists and Record Labels that extend across the various types of content on the site. Original written content resulted in 16,000 pageviews during the first year of operation.
Built using the Less theme by Jared Erickson as a base.