Facebook cover photos created to help promote MSU jazz professor Michael Dease’s big band album and Posi-Tone Records debut, Relentless.
Pop Unmuted is a pop music podcast on which I act as a co-host along with host Scott Interrante. I created a logo that encapsulated the bright, expressive sound of pop music while also containing an air of sophistication and authority to match the podcast’s goals for intelligent, theory-based discussion of the genre. I also launched a Tumblr-powered website to house podcast episodes and related content. Using Tumblr’s default theme Optica as a base, I edited the theme to suit our branding ideas, including muted colors, the “-x-” design featured in the logo, and a web font that mimics the logo. Logo and social media images are .svg files to ensure clarity on tablets and smartphones.
As part of a website redesign to market Graffiti6’s independently-released sophomore album, The Bridge, I created social media graphics to help promote the album release, as well as of that of single “U Got The Sunshine,” which was promoted in international markets. These graphics were posted as cover photos on the band’s Twitter and Facebook pages and as banners on the existing Graffiti6 website in the interim while the redesign was being completed. On Facebook and the website, they were accompanied by smartURL links to help track clicks and monetize purchases.
After being asked to assist one of my jazz professors at Michigan State University, Etienne Charles, with social media promotion surrounding the release of his album Creole Soul, I created several graphics for social media promotion. These images, based around the style of the Creole Soul album cover and existing accompanying graphics, were used on social networks such as Facebook and Instagram, as well as within email newsletters.